Real Estate Case Studies | Dave & Jas | Proven Results Across Melbourne's Outer East

24 Lithgow Way, Mooroolbark

The Challenge

24 Lithgow Way became the first property launched using our Two-Step Selling Strategy.

Rather than immediately launching to the major property portals, the property was first promoted through our website, social media channels and buyer database. The objective was to gauge genuine buyer interest, gather market feedback and test pricing before entering the broader market.

Our Approach

Over the first seven days, the campaign generated strong website traffic, buyer engagement and enquiry activity.

More importantly, conversations with prospective buyers consistently reinforced that the advertised price range was aligned with market expectations. This provided valuable market feedback before the property was exposed to the broader market.

Following the pre-market period, the property launched publicly and proceeded to its first open for inspection.

The Outcome

Shortly after launch, an Expression of Interest was received from a buyer.

While contracts and documentation were still being prepared at the time of writing, the buyer's indicated purchase price sat almost exactly in the middle of the advertised range, providing further confidence that the property had been positioned correctly from day one.

Key Learning

Early market feedback can be valuable. By gathering buyer insights before a full public launch, sellers may gain greater pricing confidence, reduce risk and potentially achieve a result before significant portal advertising costs are incurred.

Status: Campaign Active — This case study will be updated as the campaign progresses.

6/76–78 Oban Road, Ringwood

The Challenge

Not every successful property campaign is defined by difficult market conditions or complex negotiations.

The owners of 6/76–78 Oban Road contacted me after deciding it was time to sell a long-held investment property that was no longer required following a family member's move into aged care.

The relationship behind the sale stretched back more than two decades. Earlier in my career, I had successfully sold property for each of the brothers individually. Those transactions occurred many years ago, but the relationships remained.

Having continued to see my activity online and in the local market, they reached out when the time came to sell.

Our Approach

Following an appraisal and discussion about current market conditions, a clear strategy and pricing framework was established.

The campaign was launched with realistic expectations, straightforward marketing and a focus on attracting genuine buyers rather than creating unnecessary complexity.

With both owners aligned on the process and expected outcome, the campaign progressed smoothly from launch.

The Outcome

The property sold after just 27 days on market, almost exactly in line with the price discussed during the appraisal process.

The result met the owners' expectations and delivered a straightforward, stress-free transaction from beginning to end.

Key Learning

Relationships are built one transaction at a time.

This sale was not the result of a single marketing campaign or recent interaction. It was the result of trust established more than 20 years earlier and maintained through consistently delivering value over time.

Over a 27-year career, those relationships become one of the most valuable assets a real estate agent can build.

1/69 Dryden Concourse, Mooroolbark

The Challenge

This property came to market immediately before Christmas, limiting buyer activity throughout December and early January. The home also faced some challenges from a marketability perspective, including smaller living areas, an older cream brick design and approximately half a block of land.

At the same time, broader economic uncertainty was impacting buyer confidence, making it difficult to accurately assess where the property sat within the market.

Our Approach

As buyer activity increased through January and February, a clearer picture began to emerge. Through inspections, buyer feedback and analysis of competing sales, it became apparent the property was positioned above where buyers saw value.

The property was being sold as a deceased estate by a brother and sister following the passing of their mother. Every decision was made carefully and supported by market evidence. Over time, a series of measured price adjustments were implemented as the campaign evolved.

The Outcome

After more than 170 days on market, the property was successfully sold to a young family.

The campaign reinforced an important lesson: successful outcomes are rarely driven by a single tactic. Patience, communication and a willingness to adapt to market feedback were ultimately what delivered the result.

Key Learning

Successful outcomes are rarely driven by a single tactic. Consistent buyer feedback, careful decision-making and ongoing adaptation to market conditions were what ultimately delivered the result.