Case Studies | Dave & Jas | Real Stories, Real Results.

7A Western Way, Mooroolbark

The Challenge

7A Western Way presents a different type of selling challenge.

The property is a brand new off-the-plan opportunity, currently at frame stage. While the finished home will offer 3 bedrooms, 2 bathrooms, a double garage, separate title, no common property and a strong list of upgraded inclusions, buyers are being asked to assess the opportunity before the home is physically complete.

That creates a clear marketing challenge.

If the property is launched too heavily too early, there is a risk of using up buyer attention and major portal goodwill before there is enough completed product for buyers to properly engage with.

At this stage, there is still construction progress to come. The campaign needs to create awareness and position the property correctly, without forcing the full market launch too early.

Our Approach

Rather than rushing straight to the major portals and treating this as a standard completed-home campaign, we are using our Two Stage Selling Strategy.

The first stage will run as a controlled 30-day pre-market campaign, designed to introduce the property, test buyer response, refine the positioning and give construction further time to progress.

This gives the campaign room to breathe.

The aim is to build early interest, educate the market and create enquiry without exhausting the strongest launch channels before the home is visually ready.

If the right buyer emerges during this stage, we are in a position to work with them. But the main purpose of the early campaign is to position the property properly, understand where the buyer interest is coming from and prepare for a stronger major portal launch once the construction has reached a more suitable stage.

The Strategy

The campaign will focus on what can be clearly communicated now: separate title, no common property, 446sqm of land, 3 bedrooms, 2 bathrooms, double garage, large master suite, open-plan living, private outdoor space, upgraded inclusions and brand new construction.

We will use digital marketing, available visuals, the floor plan and direct buyer follow-up to test the market before launching on the major portals.

This stage allows us to see what buyers respond to, refine the messaging and give construction more time to progress.

If the right buyer emerges early, we can act. If not, the major portal launch will be better timed, better positioned and better informed.

Campaign Objective

The objective is not simply to advertise the property.

The objective is to protect the main launch.

By using a controlled first stage, we avoid placing the property in front of the full portal audience too early, before construction has progressed enough for buyers to fully appreciate what is being offered.

This early phase allows us to refine the messaging, gather feedback, identify buyer segments and potentially secure a buyer before the full launch.

If the property does not sell during this stage, the campaign still creates value by making the eventual major portal launch sharper, better informed and better timed.

Key Learning

Off-the-plan listings require patience and structure.

A standard launch can create exposure, but exposure at the wrong time can weaken a campaign.

When the product is still under construction, the strategy needs to balance early buyer education with launch discipline.

The goal is to build interest without burning the market too soon.

Status - Preparing For Stage One Campaign

7A Western Way, Mooroolbark is being prepared for a controlled Two Stage Selling campaign.

The first stage will focus on digital positioning, buyer education and market feedback while construction continues.

The major portal launch is intended to occur once the property has reached a more suitable stage of completion, giving the campaign the best chance of making a stronger first impression when it matters most.

15a Clubpoint Dve, Chirnside Park

THE RIGHT BUYER ISN'T ALWAYS YOUR BUYER

The Challenge

The property attracted interest from buyers throughout the campaign, however an acceptable offer had not yet been secured.

In stronger markets, listing agents will often sell properties directly to buyers generated through their own advertising, database and inspections.

However, current market conditions are different. Buyer numbers remain healthy, but they are spread more broadly across multiple agents, databases and networks.

The challenge was not simply generating exposure. The challenge was ensuring the property reached the right buyer.

Our Approach

Rather than focusing solely on direct campaign enquiry, we remained committed to maintaining strong communication with buyers, agents and networks throughout the sales process.

During the campaign, another sales team within our office identified a buyer whose requirements closely matched the property.

The introduction was made, inspections were conducted and negotiations commenced.

By remaining focused on achieving the best outcome for the vendor rather than the source of the enquiry, the opportunity was able to progress.

The Outcome

The property successfully proceeded under offer to the introduced buyer.

The transaction demonstrated the value of broad buyer reach and professional cooperation within changing market conditions.

Most importantly, the vendor achieved the outcome they were seeking.

Key Learning

Real estate markets evolve.

Over the past decade, technology has enabled buyers to connect directly with listing agents more efficiently than ever before.

As a result, many properties have been sold through direct enquiry generated by the listing campaign itself.

However, in more balanced or challenging markets, the right buyer is not always the buyer who first contacts the listing agent.

Sometimes the best outcomes are achieved through relationships, communication and cooperation across broader buyer networks.

For sellers, the lesson is simple:

The objective is not who finds the buyer.

The objective is finding the right buyer.

Status: SOLD

45 Arcadia Avenue, The Basin & 3/15 Wattle Road, The Basin

The Challenge

A buyer identified 3/15 Wattle Road as the right property for their next move.

However, the purchase was dependent on the successful sale of their existing home at 45 Arcadia Avenue.

In a slower market, subject-to-sale transactions can create uncertainty for all parties involved.

The challenge was to coordinate two separate campaigns, satisfy the needs of two vendors and provide enough certainty for the transaction chain to proceed.

Our Approach

Rather than viewing the situation as two separate transactions, we treated it as a connected process.

A subject-to-sale agreement was negotiated and accepted for Wattle Road, providing the buyer with a pathway forward while still protecting the vendor's interests.

45 Arcadia Avenue was then launched to market and supported through an extensive digital marketing campaign.

The strategy focused on maximising exposure, generating strong buyer activity and creating the best possible opportunity to achieve a timely sale.

Throughout the campaign all parties were kept informed and expectations were managed through regular communication.

The Outcome

The Arcadia Avenue campaign generated strong buyer engagement and substantial social media exposure.

Approximately 55% of total campaign traffic originated from social media activity, significantly increasing the property's reach beyond traditional portal exposure.

A successful purchaser was secured and the property progressed through finance, building and pest inspections and multiple follow-up investigations.

Despite several additional inspections and lender requirements, the transaction continued to progress smoothly.

The property subsequently moved to an unconditional position, satisfying the subject-to-sale requirements and allowing the Wattle Road transaction to proceed with approximately two weeks remaining on the agreed clause period.

Key Learning

Complex transactions do not always require complex solutions.

Clear communication, structured processes and proactive management can significantly reduce stress and uncertainty for all parties involved.

When managed correctly, subject-to-sale transactions can provide opportunities for buyers and sellers while still achieving successful outcomes.

Status - Completed successfully.

Both transactions progressed through to successful outcomes, with the subject-to-sale condition satisfied well within the agreed timeframe.

24 Lithgow Way, Mooroolbark

The Challenge

24 Lithgow Way became the first property launched using our Two-Step Selling Strategy.

Rather than immediately launching to the major property portals, the property was first promoted through our website, social media channels and buyer database. The objective was to gauge genuine buyer interest, gather market feedback and test pricing before entering the broader market.

Our Approach

Over the first seven days, the campaign generated strong website traffic, buyer engagement and enquiry activity.

More importantly, conversations with prospective buyers consistently reinforced that the advertised price range was aligned with market expectations. This provided valuable market feedback before the property was exposed to the broader market.

Following the pre-market period, the property launched publicly and proceeded to its first open for inspection.

The Outcome

Shortly after launch, an Expression of Interest was received from a buyer.

While contracts and documentation were still being prepared at the time of writing, the buyer's indicated purchase price sat almost exactly in the middle of the advertised range, providing further confidence that the property had been positioned correctly from day one.

Key Learning

Early market feedback can be valuable. By gathering buyer insights before a full public launch, sellers may gain greater pricing confidence, reduce risk and potentially achieve a result before significant portal advertising costs are incurred.

Status: Sold

6 Ainslie Park Avenue, Croydon

The Challenge

The sale of 6 Ainslie Park Avenue began with a property that presented a number of challenges.

The home had been occupied by a family member for some time following a bereavement and, when the decision was finally made to sell, it required significant preparation before it could be taken to market.

While the house itself had limited appeal in its existing condition, the underlying value of the 832sqm corner allotment presented a compelling opportunity for developers, investors and buyers seeking future potential.

Our Approach

Before launching the campaign, we worked closely with the owner to prepare the property for sale. The home was cleared, simplified and positioned to allow buyers to focus on the land and opportunity rather than the condition of the improvements.

Considerable time was invested in establishing an accurate pricing strategy and selecting the most appropriate method of sale. Throughout the campaign, the owner remained open to advice and trusted the recommendations provided at each stage of the process.

The Outcome

The campaign attracted strong buyer interest and competitive bidding.

After a short four-week auction campaign, the property sold significantly above the reserve price, delivering a result that exceeded expectations and rewarded the preparation undertaken before the property entered the market.

Key Learning

Successful outcomes are rarely the result of a single decision.

Preparation, accurate pricing, clear strategy and a willingness to trust the process all play an important role. In this case, the combination of careful positioning and strong collaboration between owner and agent created a result that exceeded expectations.

6/76–78 Oban Road, Ringwood

The Challenge

Not every successful property campaign is defined by difficult market conditions or complex negotiations.

The owners of 6/76–78 Oban Road contacted me after deciding it was time to sell a long-held investment property that was no longer required following a family member's move into aged care.

The relationship behind the sale stretched back more than two decades. Earlier in my career, I had successfully sold property for each of the brothers individually. Those transactions occurred many years ago, but the relationships remained.

Having continued to see my activity online and in the local market, they reached out when the time came to sell.

Our Approach

Following an appraisal and discussion about current market conditions, a clear strategy and pricing framework was established.

The campaign was launched with realistic expectations, straightforward marketing and a focus on attracting genuine buyers rather than creating unnecessary complexity.

With both owners aligned on the process and expected outcome, the campaign progressed smoothly from launch.

The Outcome

The property sold after just 27 days on market, almost exactly in line with the price discussed during the appraisal process.

The result met the owners' expectations and delivered a straightforward, stress-free transaction from beginning to end.

Key Learning

Relationships are built one transaction at a time.

This sale was not the result of a single marketing campaign or recent interaction. It was the result of trust established more than 20 years earlier and maintained through consistently delivering value over time.

Over a 27-year career, those relationships become one of the most valuable assets a real estate agent can build.

1/69 Dryden Concourse, Mooroolbark

The Challenge

This property came to market immediately before Christmas, limiting buyer activity throughout December and early January. The home also faced some challenges from a marketability perspective, including smaller living areas, an older cream brick design and approximately half a block of land.

At the same time, broader economic uncertainty was impacting buyer confidence, making it difficult to accurately assess where the property sat within the market.

Our Approach

As buyer activity increased through January and February, a clearer picture began to emerge. Through inspections, buyer feedback and analysis of competing sales, it became apparent the property was positioned above where buyers saw value.

The property was being sold as a deceased estate by a brother and sister following the passing of their mother. Every decision was made carefully and supported by market evidence. Over time, a series of measured price adjustments were implemented as the campaign evolved.

The Outcome

After more than 170 days on market, the property was successfully sold to a young family.

The campaign reinforced an important lesson: successful outcomes are rarely driven by a single tactic. Patience, communication and a willingness to adapt to market feedback were ultimately what delivered the result.

Key Learning

Successful outcomes are rarely driven by a single tactic. Consistent buyer feedback, careful decision-making and ongoing adaptation to market conditions were what ultimately delivered the result.